So, I was talking to my 15 year old daughter the other day and she made the comment; “Dad, Facebook is for adults!”. Now, for full disclosure I have a Facebook account and quickly tired of it as well; but that might be more of a personality issue on my part. She was referencing the fact that she has a Facebook account however will only use it now if she has to.
Well, she and her friends, tired of it; found Instagram much better for what they wanted to do. You might say problem is solved with Facebook’s purchase of Instagram but not so. You see, she and her friends are now cooling on Instagram as well; not sure if it is the Facebook influence or something else but “it just isn’t the same anymore”.
Snapchat of course.
Where does it end?
This is the part that is most interesting to me as a Start-up technologist; the generation coming up is not afraid to “Find the next interesting thing” as loyalty is not a word in their vocabulary.
So what do we do? Recognize it and embrace it. If you are out there innovating, building, growing new products you also need to be recognizing changes quickly and jump on it. If you are not taking time to innovate and push the envelope you will find yourself loosing those same interested users who jumped in so quickly.